Create a comprehensive branding package, including a graphic profile, website design, product and packaging design.
Design Purpose
Create a comprehensive graphic identity, product design, and website for a company that specializes in selling sporting goods to a specific demographic.
Process
In order to begin the project, we held several creative workshops to identify what ScandAce wanted to communicate and signal. Additionally, we needed to gain an understanding of the questions regarding where, who, and how.
My role
Graphic Designer, Project Manager, UX/UI Designer ,Social media strategist
My methods
Design Workshop, Interviews, graphic analysis, collecting data
My tools
Adobe Illustrator, Adobe Photoshop, Adobe XD / Figma, WordPress, Elementor Pro
Overview & Challenge
ScandAce sought to position itself in the market as a socially-oriented sports brand. They wanted to create a credible and inviting impression with minimal resources. It was essential to maintain a sporty visual identity while also conveying exclusivity and sophistication.
What the graphic profile needs to contain
• Logo
• Mood board
• Color scheme
• Typfonts
• Business cards
• Product design
• Shop design
• Packaging design
My part
In my role as the overall project manager for ScandAce, I was responsible for graphic design, UX/UI design, and research. Additionally, I developed the packaging design and designed all products for ScandAce.
I participated in the following stages of the project.
Gather information and oversee a Workshop
Wireframe and prototype for the website
Design for the website
Implement the design of the website
Color Scheme
Typeface
Business Cards
The Result
We agreed on a graphic profile featuring a simplified color palette and a dynamic logo.
The timeless shapes and clear language create an elegant aesthetic, while the products were given a minimalist design.
Unique icons were used to clearly and attractively communicate the products’ unique features.
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