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Develop a visual identity to represent the company.

Design Purpose

Kronemar (formerly Kasper Maison) had already established itself as a prominent business in Western Asia and parts of Europe. The company requested a new graphic profile to reflect its revised objectives.

Process

As the company is based in various locations globally, we held multiple meetings via video link to ensure that I had all the necessary information to begin the project. We continued to conduct most of our meetings digitally throughout the duration of the work.

My role

Graphic Designer, Project Manager

My methods

Design Workshop, Interviews, graphic analysis

My tools

Adobe Illustrator, Adobe Photoshop, Keynote

Overview & Challenge

Given that Kronemar was undertaking a re:brand and name change simultaneously, the challenge was to retain the company’s existing values while presenting them in a fresh and engaging manner. It was essential for the company to preserve the sophisticated and enduring forms that communicate quality and trustworthiness. Additionally, Kronemar had to devise a distinctive, unambiguous and timeless logo that would bolster the brand.

What the graphic profile needs to contain

• Logo
• Mood board
• Color scheme
• Typfonts
• Business cards
• Packaging design

My part

I was responsible for managing the project as a whole and designing the graphics for it.

I participated in the following stages of the project.

Gather information and oversee a Workshop.
Logotype
Moodboard
Color Scheme
Typeface
Business Cards
Graphic Elemnts
Patterns
Packaging Design

The Result

Kronemar’s products evoke an elegant and luxurious feeling, which needed to be communicated visually.

The graphic identity was designed to be genderless, tight, stylish, challenging, and inviting.

The symbol and word image should be able to stand alone, while the company can combine them in various ways for print and printing.

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andreas@dumblixt.com